The Owner
mymuse brings something very different to Australia. Owner Barbara Kessler, having run a successful fashion business in Europe, returned to Australia with hot contacts from Europe and beyond.
The Concept
mymuse directly imports unique European and Nothern American fashion. The business strategy behind what makes mymuse so unique is that direct importing from suppliers and air freight means that mymuse can offer customers the current European fashion at Australian competitive prices.
The Stores 
Those in search of fashion inspiration will love Perth and Melbourne's mymuse. With stores on King St in Perth city, the heart of fashion, and Toorak village on Toorak road, Melbourne, mymuse is the fashion destination for women who love European fashion and specialised service. mymuse also offers a designer clearance outlet on Bayview Terrace in Claremont, filled with discounted designer fashion pieces.
The Website
Now you can have the latest seasons mymuse pieces delivered to your door. The website was designed so that ladies in search of unique European designs can now have their fashion dreams without leaving home.
Customer Feedback
Joanne Lee from Geraldton
I LOVE your new website – I live in Geraldton where the shopping is limited so it is fantastic for us to be able to buy online such quality products. I went to your shop last year and Barbara helped me so much in trying on so many different looks that I would never have chosen off the shelf, it was by far the most memorable shopping experience I have had. Now when I go to Perth I know I can go to your store and not waste time and money wandering the many shops. I have told many friends who have commented on my clothes that they need to visit your store.
